the last genre-bender.
Producer, singer, rapper, songwriter, engineer, label manager – IORDN has worn all these hats and more in his career to date and shows no signs of slowing down. A multi-instrumentalist and avid lover of music, his sound is synthesized from years of listening to R&B, Jazz, Soul, Hip-Hop, Neo-Soul and Alternative Rock.
A true global citizen hailing from South Africa and having spent significant parts of his life in Switzerland and the US, he credits his parents and his upbringing for the vast spectrum of music that inspires his music today. Describing his music superpower as “bending genres to his will”, IORDN aims to challenge genre definitions and push the envelope with all of his musical endeavours.
“…they certainly know how to twist a genre around their little fingers”
He often cites artist-producers such as Pharrell Williams, Tyler, The Creator and Missy Elliott as some of his biggest influences, particularly for how they have managed to shift the culture through sound and find success as both producers and artists in their own right.The founder and CEO of the boutique label and distributor Redacted Music Group, he’s the go-to producer for Redacted artists Monelle and Masilo The Healer, and has credits with artists across the globe.